It was an early, rainy Wednesday morning, when Trey decided to shut down his Shaq parody Twitter account.
“I don’t know, Mom” he explained over the phone. “I just don’t think it’s working out.”
Trey’s Mom tried to offer what limited support that she could in this situation.
“No, don’t worry about me,” he continued. “I’ll be fine.”
@thisisShaq had been the number two Shaq parody Twitter account for two straight years, but Trey had always been humble about his success. When he tweeted at a bar, and told all of his friends what he’d just tweeted, he never let his ego get out of control. “I mean, really. Some people have, like, 3 million followers,” he’d tell them. “I only have about 116 thousand.”
He scrolled through the long list of tweets. God, he’d made a ton of jokes about Gold Bond medicated powder. And about free throws. And he’d even added in some inspirational quotes too. But all good things must come to an end, Trey thought. All good things.
Maybe he’d devote a little more time to his friends and family now. Maybe he’d put more effort into marketing his own, personal Twitter account, which only had 101 followers. Yeah, I’ll do that, Trey thought. He imagined himself writing a mix of very general humor and strong opinionated statements. Develop the “Trey” brand, so to speak. That’ll be good. Focus on Trey.
The number of Favorites and Retweets had been dropping for a while now, and his follower count seemed to have plateaued, and Trey wondered for a long time if he was losing his edge. It all came to a head when he tried to live tweet a viewing of Space Jam, all from the perspective of Shaq. God, what an embarrassing failure that was, Trey remembered. At one point, someone had tweeted back to him “your clogging up my feed @thisisShaq,” and this had put Trey in a funk that lasted for a good few hours. Was he just a nuisance now? Had people gotten tired of the @thisisShaq humor that they had once clamored for? These questions weighed on Trey, and they were questions that flooded his mind again, just before he clicked “Cancel Account.”
Trey stood up from his computer, and looked out the window. The rain had calmed down a bit, and he thought it might be fun to go out to A Brew Good Men, the best coffee shop on his street in Cleveland, and sit down and start a new writing endeavor. So what that @thisisShaq hadn’t landed him a gig on a popular sitcom? That didn’t mean that Trey had to give up.
So, Trey put on his jacket, and went outside and down the street. Sure, it might have been cloudy, but the day was certainly still new.